March 1, 2017
Auto Trader bolsters audience reach with News UK partnership
1st March 2017 – London: Following a strong start to the year, during which it attracted c. 60 million cross platform visits in January, Auto Trader further strengthened its position as the UK’s largest online market place for new and used cars by expanding its partnership network to include News UK.
The partnership, which commences on 1st March, will see Auto Trader as the sole provider of car, bike and van search functionality on the publisher’s popular motoring websites, as well as providing readers with free valuations for their vehicles. Whilst January saw continued growth for Auto Trader in terms of visits, the new deal will significantly increase the reach of the brand through News UK’s considerable audience.
According to the latest figures released by comScore, News UK recently saw one of its core titles overtake the Mirror to become the second most popular news website in the UK; the first time since its paywall was removed in 2015.
For News UK, the partnership means it will be able to offer its readers best-in-class functionality and access to the largest marketplace of new and used vehicles.
Commenting on the partnership, Jason Biffin, Auto Trader’s Retailer & Consumer Product Director, said: “With close to 60 million cross platform visits each month, we know that we enjoy an exceptionally high level of engagement amongst consumers. In today’s fast evolving marketplace, access to a wide consumer base is essential for dealers to drive sales and hit their targets. By building our partnership network with widely recognised motoring platforms, we are extending our customer’s reach even further, providing them with exclusive access to the UK’s largest marketplace of engaged car buyers.”
“We provide a suite of tools, such as video, live chat and part-exchange valuations, designed to help consumers find the right car easily, as well as enable dealers to build trust and stand out from the competition. We also provide data management software which helps identify the cars that are selling in the local area and ensures they are priced against the live retail market. Not only are we able to offer access to millions of engaged car buyers, but also the tools required to convert online visits to forecourt visits.”
William Spencer, Head of Verticals at News UK, said: “This is a great deal for our readers, and for Auto Trader. It puts their superb search functionality alongside our award-winning motoring journalism from the likes of Jeremy Clarkson, James May, Rob Gill and Nick Francis.
“This marks the next exciting step as we continue to grow our motoring coverage and expand in this important vertical. We’re proud to partner with a market leader like Auto Trader, and look forward to making this a resounding success.”
News UK is the latest in a line of partnerships for Auto Trader, including Top Gear, MSN, The Daily Telegraph and Red Driving School.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 60 million cross platform visits each month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 420,000 cars each day) with over 80% of UK automotive retailers advertising on autotrader.co.uk. For more information, please visit https://about-us.autotrader.co.uk
About News UK
News UK is home to some of the biggest and most popular British newspapers. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British print newspaper with more than 4.2 million readers each day. It also boasts over 60 million online monthly unique users
While our papers have individual identities that reflect their different heritage, all look to break the most important stories, inform our readers, champion them and the causes closest to their hearts, and help them make sense of the modern world.
Our titles have a weekly print reach of approximately 7 million readers and represent around 32.2% of UK circulation of national dailies. News UK also publishes the Times Literary Supplement, the leading international forum for literary culture, with a readership over 100,000.
For all trade media enquiries, please contact:
Andrew Nankervis – Senior PR Manager, Auto Trader
t: +44 (0)20 374 77 234