June 6, 2017
BMW 3 Series proves popular as May’s fastest selling car
- 2016 BMW 3 Series saloon petrol manual is the UK’s fastest selling used car in May taking an average of just 14 days to sell
- May’s fastest selling cars features no diesel fuel types
- Ford and Vauxhall dominate regional fastest sellers
- i-Control users enjoy 52% improvement on stock turn
6th June 2017 – London: Data from Auto Trader, the UK’s largest marketplace for new and used cars, revealed the BMW 3 Series (petrol manual) was the UK’s fastest selling used car in May. It’s the first time a premium brand has topped the national fastest selling used car list since September 2016, when BMW stablemate the 1 Series prevailed as the nation’s fastest seller.
The Skoda Fabia and Ford Mondeo were both second fastest for leaving UK forecourts in May, taking just 16 days on average to sell. Both of these fastest-selling contenders were petrol automatics and registered in 2016. Following closely behind in third place was the 2016 Ford Kuga SUV petrol manual, which took just 17 days to sell.
Petrol fuel types dominated May’s fastest-selling national top ten leaving no room for diesels. The top ten list featured nine petrol cars in total and one electric hybrid, the 2013 Toyota Prius (automatic), which placed as the tenth fastest-selling car in May taking 20 days to leave the forecourt.
Mirroring similar results in April’s fastest selling data, the humble hatchback performs strongly again in May, taking up six spots in the National top ten and topping eight out of 11 regional fastest selling lists. For car brands, May proved to be a popular month for both Ford and Vauxhall, the two brands topped four regional fastest-selling tables each – revealing seven hatchback regional fastest sellers and one SUV, the 2016 Ford Kuga, which was fastest to leave the forecourt in the East Midlands last month.
Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 30 days to sell a car in May, compared to a market average of 63 days – a 52% improvement in stock turn.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The BMW 3 Series becoming the fastest selling used car for retailers in May proves that premium models with higher price tags can leave the forecourt as quickly as average used cars by following the same retail practices.”
“Matching the 14 average days to sell of April’s fastest selling car, the Toyota Prius, it’s clear that practices such as the effective use of data, pricing to the live retail market and stocking the cars desirable to your region are paramount to turning stock quicker, regardless of the car brand or premium price.”
|Average days to sell||Average Retail Value||Average price position|
|1||2016 BMW 3 Series Saloon Petrol Manual||14||£19,118||99.44%|
|2||2016 Skoda Fabia Hatchback Petrol Auto||16||£12,302||99.46%|
|3||2016 Ford Mondeo Hatchback Petrol Auto||16||£20,090||98.56%|
|4||2016 Ford Kuga SUV Petrol Manual||17||£17,865||99.64%|
|5||2014 Mazda CX-5 SUV Petrol Manual||18||£15,215||100.26%|
|6||2014 Hyundai ix20 Hatchback Petrol Auto||19||£8,507||98.90%|
|7||2013 Honda CR-V SUV Petrol Auto||19||£16,024||99.86%|
|8||2015 Vauxhall Mokka Hatchback Petrol Auto||20||£12,842||99.48%|
|9||2014 Vauxhall Mokka Hatchback Petrol Auto||20||£11,777||98.86%|
|10||2013 Toyota Prius Hatchback Electric Hybrid Auto||20||£12,895||99.03%|
i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 62%.
Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit http://about-us.autotrader.co.uk
For media enquiries, please contact:
Ben Darby – PR Manager, Auto Trader
Tel: +44 203 747 7234