November 15, 2017
Ford Ka flies off the forecourt as the UK’s fastest selling used car in October
- 2016 Ford Ka is the UK’s fastest selling used car, taking just 17 days to sell in October
- Nippy hatchbacks led the pack regionally, topping the tables of 10 out of 13 regions/countries tracked
- i-Control users enjoy 58% improvement on stock turn
15th November 2017 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2016 Ford Ka (petrol manual) was the fastest selling used car in October, taking an average of just 17 days to sell. It’s the first time a Ford has topped the national top ten since November 2016, when the Ford Galaxy took the number one spot for three consecutive months (September – November).
The nippy Blue Oval was followed into second position by another hatchback, the 2016 Peugeot 3008 (diesel automatic), taking an average of 18 days to sell. Third place was the ever popular 2015 Kia Sportage (petrol manual), which took a respectable 19 days to leave UK forecourts. Including the Peugeot 3008, just one other diesel made the national top 10 in October, the 2015 Volvo V40 (diesel automatic), which took an average of 20 days to turn, making it the fifth fastest selling used car.
October was the month of hatchbacks. Not only were seven of the national top 10 hatchbacks, but they scooped the top spot in 10 of the 13 regions/countries monitored: East of England (2015 Volkswagen Polo, petrol manual); East Midlands (2012 Ford Focus, petrol manual); North East (2014 Seat Ibiza, petrol manual); North West (2015 Ford Ka, petrol manual); Scotland (2014 Renault Clio, petrol manual); South (2012 Ford Focus, petrol manual); South East (2015 Renault Zoe, electric automatic); South West (2012 Vauxhall Corsa, petrol manual); Wales (2016 Nissan Qashqai, diesel manual); and Yorkshire (2015 Nissan Juke, petrol manual).
Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 27 days to sell a car in October, compared to a market average of 64 – 58% faster than those that don’t use the data management tool.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “While Fords make a regular appearance in the national and regional top 10s, it’s great to see a Blue Oval take the national top spot again after a short hiatus. Knowing which cars will prove popular is key to identifying future sales opportunities. Retailers using data management solutions to complement their own expertise are not only able to determine which cars are the most desirable in their area, but also make informed decisions on how to price them based on the live retail market, helping them to sell more cars, more quickly and for more profit.”
The UK’s Top 10 Fastest Selling Cars in October:
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2016 Ford Ka Hatchback Petrol Manual||17||98.42%||£6,696|
|2||2016 Peugeot 3008 Hatchback Diesel Automatic||18||99.25%||£14,954|
|3||2015 Kia Sportage SUV Petrol Manual||19||98.76%||£13,782|
|4||2014 Toyota AYGO Hatchback Petrol Semi-Automatic||19||100.46%||£7,293|
|5||2015 Volvo V40 Hatchback Diesel Automatic||20||97.59%||£13,123|
|6||2015 Vauxhall Viva Hatchback Petrol Manual||21||99.50%||£6,276|
|7||2015 Hyundai ix35 Estate Petrol Manual||21||99.19%||£11,812|
|8||2015 Hyundai i10 Hatchback Petrol Automatic||21||97.84%||£7,943|
|9||2014 Mazda Mazda3 Saloon Petrol Manual||21||98.72%||£10,416|
|10||2015 Nissan Qashqai Hatchback Petrol Automatic||22||99.60%||£16,160|
i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 58%.
Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit http://about-us.autotrader.co.uk
For all trade media enquiries, please contact:
Andrew Nankervis – Senior PR Manager, Auto Trader
Tel: +44 203 747 7234