December 13, 2017
Ford takes the top spot as November’s fastest selling used car
- 2016 Ford Kuga is the UK’s fastest selling used car, taking just 20 days to sell in November
- Nippy hatchbacks led the pack regionally, topping the tables of 12 out of 13 regions/countries tracked
- i-Control users enjoy 53% improvement on stock turn
13th December 2017 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2016 Ford Kuga (petrol manual) was the fastest selling used car in November, taking an average of just 20 days to sell. It marks the second consecutive month a Ford has topped the national top ten list (the 2016 Ford Ka was October’s fastest selling) and the second time since November 2016 a Blue Oval has made it to the number one position.
The Kuga was followed into second and third place by the 2015 Hyundai ix35 (petrol manual), and the 2014 Hyundai i10 (petrol manual), which both took an average of 21 days to leave UK forecourts. It was a strong month for Hyundai. The national top 10 also featured two other entries from the South Korean manufacturer; the 2015 Hyundai Tucson (diesel manual), and the 2014 Hyundai i30 (petrol manual), which both took an average of 24 days to sell.
With the temperature dropping, it’s no surprise that November’s national top 10 list featured three SUVs. In addition to the Kuga and the Tucson, the 2013 Audi Q3 (diesel manual) was the fourth fastest selling used car, taking an average of 23 days to sell.
However, it was once again the hatchback that dominated regionally, taking the number one spot in 12 of the 13 regions/countries monitored: East England (2013 Volkswagen Golf, diesel manual); East Midlands (2016 Nissan Juke, diesel manual); London (2014 Nissan Qashqai, diesel manual); North East (2013 Vauxhall Corsa, petrol manual); North West (2014 Volkswagen Golf, petrol manual); Northern Ireland (2015 Ford Fiesta, petrol manual); Scotland (2016 Peugeot 208, petrol manual); South (2014 Vauxhall Mokka, petrol manual); South West (2014 BMW 1 Series, diesel manual); Wales (2013 Ford Fiesta, petrol manual); West Midlands (2015 Ford Focus, petrol manual) and Yorkshire (2011 Ford Fiesta, petrol manual).
Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader’s data management solution, took an average of just 30 days to sell a car in November, compared to a market average of 65 – 53% faster than those that don’t use the data management tool.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “Following on the heels of the Ka taking the number one spot in October, it’s great to see the Blue Oval in the number one position once again this year. However, November’s real winner is the Hyundai, impressively taking four places last month. Over the years the quality of cars coming out of South Korea has got better and better, which is why we consistently see either a Hyundai or a Kia as the UK’s fastest selling used car.
“In today’s increasingly competitive and challenging market, it’s important for retailers to know which cars are the most desirable in their area. Using forecourt management tools to complement their own experience can make all the difference, not just in stocking the right cars, but also pricing them correctly based on the live retail market. It’s an incredibly powerful combination that helps retailers sell more cars, more quickly and for more profit.”
Hyundai’s UK President and CEO, Tony Whitehorn, commented: “To have four Hyundai models in the top ten fastest selling used cars is a real testament to how far we have come as a brand in the last few years. With continued investment in our model range, we are able to offer consumers new & used models that are both desirable as well being good value for money.”
The UK’s Top 10 Fastest Selling Cars in November:
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2016 Ford Kuga SUV Petrol Manual||20||95.71%||£16,546|
|2||2015 Hyundai ix35 Estate Petrol Manual||21||97.67%||£11,494|
|3||2014 Hyundai i10 Hatchback Petrol Automatic||21||101.26%||£7,433|
|4||2013 Audi Q3 SUV Diesel Manual||23||98.71%||£14,842|
|5||2014 Toyota Prius Hatchback Electric Hybrid Automatic||23||104.06%||£14,156|
|6||2015 Peugeot 3008 Hatchback Diesel Automatic||23||98.34%||£11,777|
|7||2015 Hyundai Tucson SUV Diesel Manual||24||100.71%||£15,835|
|8||2015 Renault Zoe Hatchback Electric Automatic||24||98.52%||£7,062|
|9||2012 Peugeot 3008 Hatchback Diesel Automatic||24||98.36%||£6,655|
|10||2014 Hyundai i30 Hatchback Petrol Manual||24||98.65%||£7,817|
i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 53%.
Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit http://about-us.autotrader.co.uk
For all trade media enquiries, please contact:
Andrew Nankervis – Senior PR Manager, Auto Trader
Tel: +44 203 747 7234