See how Auto Trader became what it is today

2016

Performance highlights

Revenue: £281.6m
Full page advert views: 243m
X6 larger consumer audience compared to nearest competitor

2015

Admission to the London Stock Exchange

On 24th March, Auto Trader listed on the London Stock Exchange.

2014

New offices open

We created new working areas by moving staff to state-of-the-art offices in central Manchester and King’s Cross, London.

2013

A fresh look

We enjoyed enormous brand awareness but our logo was ageing by the day. We created a modern logo that’s still recognisably Auto Trader.

The presses go quiet

In June 2013, the final print edition of Auto Trader rolled off the presses. The time was right to become a 100% digital business.

2012

Happy 35th birthday

What started as a regional magazine had become one of the UK’s most recognisable automotive brands. Happy birthday!

2011

UK consolidation

We began disposing of the parts of our business that addressed non-UK markets. This was completed in 2013, giving our team renewed focus.

Customers share more

Customer reviews were introduced to Auto Trader, allowing owners to start telling others what they really think of their cars.

For Android and iPad

Having proven the value of our iPhone app, we developed dedicated apps for the popular iPad and Android platforms.

For new cars too

We launched our website for new cars, giving visitors an easy way to compare and find a brand new car.

2010

Helping dealers online

Our Dealer Websites (RAZSOR) platform launched, making it easy for dealers to create professional, websites. Eventually, over 3,400 websites used RAZSOR.

Bigger on the small screen

Now there’s an app for that: 300,000 people downloaded our iPhone app in the first 30 days after it was launched.

2009

Big on the small screen

With smart phones becoming widely used, we launched a dedicated mobile website to help people search on smaller screens.

2008

Hinting at the future

We added .co.uk to our logo, acknowledging that people preferred to search for cars online rather than in a magazine.

2007

Digital matches print

Our digital revenue matched our print revenue for the first time. It was clear where the future lay, and we accelerated our digital transition strategy

A brand-new website

We put enormous effort into creating our new website, which allowed us to show the exact number of vehicles available for every selection.

Like us or follow us

As Facebook and Twitter use exploded, we joined these social networks and started posting to them. Can we get a retweet?

2000

Two become one

In 2000, the two separate parts of Auto Trader merged into a single company, called Trader Media Group.

1996

Our first website

A small team created the first Auto Trader website — two years before even Google was conceived.

The magazine goes digital

Well, sort of. We became the first UK publisher to switch to automatic layout software to produce our magazines.

1995

We cross the Irish Sea

By 1995, Auto Trader titles covered the whole of the UK. The magazine also became available in Ireland for the first time.

1988

Auto Trader is born

We became Auto Trader in 1988, after a short spell as Auto Mart & Trader. At this point we had a number of regional magazines, which were all renamed.

1983

Guardian Media Group joins

Guardian Media Group (GMG) joined Auto Trader, as it had been considering launching a similar venture in the north of England.

1977

Performance highlights

Revenue: £281.6m
Full page advert views: 243m
X6 larger consumer audience compared to nearest competitor