April 4, 2017
Hyundai i10 flies off the forecourt as March’s fastest selling used car
- 2014 Hyundai i10 Petrol Automatic is the UK’s fastest selling used car in March taking an average of just 13 days to turn
- Kia dominates nationally, with four cars topping the top 10
- i-Control users enjoy 62% improvement on stock turn
4th April 2017 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed the Hyundai i10 (petrol automatic) was the UK’s fastest selling used car in March. Taking an average of just 13 days to leave the forecourt, the i10 is the fastest selling used car since October 2016.
The 2014 Kia Sportage (petrol manual) and 2014 Nissan Micra (petrol automatic) followed the i10 in second and third place, both taking an average of just 15 days to turn. However, the Korean manufacturer dominated the UK’s list of fastest selling used cars, making up four of the top 10: the 2015 Sportage (petrol manual) was fourth, taking 17 days to turn; the 2014 Sorento (diesel automatic) was fifth, also taking 17 days, and the 2015 Rio (petrol manual) was eighth, taking 18 days.
In terms of body types, the humble hatchback was by far the most popular across the country, taking first place in 11 of the 13 regions, in addition to the national top 10. However, for brands, it was once again the Blue Oval that took more top spots than any other manufacturer, with six number ones: East England, North East, North West, South East, West Midlands and Yorkshire. In London, the 2014 VW Polo (petrol manual) was the fastest selling, taking just 21 days.
Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 25 days to sell a car in March, compared to a market average of 65 – 62% faster than those that don’t use the data management tool.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “It’s not surprising to see Kia dominate the used car market. The Sportage has been extremely popular, and the seven year warranty means that even a 2014 model still has four years left, which is an extra level of peace of mind that most other manufactures just can’t compete with.
“The high speed of sale which we’ve seen across our national list is very reassuring, but looking across the regions there are some top 10 listed cars spending over 40 days on the forecourt. The most effective way to turn cars more quickly, is using data to complement sales experience; pricing according to the live retail market, as well as stocking the cars that are most desirable within your region.”
Paul Philpott, President and Chief Executive of Kia Motors (UK) Limited said: “This is excellent news from Auto Trader and continues the success they reported for Sportage last year. We know that our 188 dealers nationwide are keen to get their hands on quality used Kias and clearly the same goes across the Used Car business generally. As we get ready to report a record first quarter for new cars this news shows that the motoring public’s demand for Kia products – new and used – just keeps getting stronger.”
The UK’s Top 10 Fastest Selling Cars in March:
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2014 Hyundai i10 Hatchback Petrol Automatic||13||100.55%||£7,455|
|2||2014 Kia Sportage SUV Petrol Manual||15||98.92%||£12,958|
|3||2014 Nissan Micra Hatchback Petrol Automatic||15||100.76%||£7,320|
|4||2015 Kia Sportage SUV Petrol Manual||17||100.76%||£13,946|
|5||2014 Kia Sorento SUV Diesel Automatic||17||98.82%||£20,874|
|6||2016 Ford Kuga SUV Petrol Manual||18||99.29%||£18,928|
|7||2016 Vauxhall Astra Hatchback Petrol Automatic||18||99.10%||£13,851|
|8||2015 Kia Rio Hatchback Petrol Manual||18||99.17%||£8,166|
|9||2014 Mazda CX-5 SUV Petrol Manual||18||97.99%||£14,762|
|10||2014 Nissan Qashqai+2 Hatchback Diesel Manual||19||99.80%||£12,613|
i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 62%.
Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit http://about-us.autotrader.co.uk
For all trade media enquiries, please contact:
Andrew Nankervis – Senior PR Manager, Auto Trader
Tel: +44 203 747 7234