Market Report March 2018

The biannual review of the UK’s new and used car market, consumer buying and selling intentions, and data and observations taken from activity on Auto Trader, the UK’s largest digital automotive marketplace


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Key Findings

59% of recent car buyers who chose not to go electric say it’s due to the upfront expense of electric cars

Car buyers spend 68% (£6,900) more on the sticker price of a car when bought on finance than when bought outright

36% of car buyers that purchased on finance, did so because they couldn’t afford to purchase a car otherwise

61% of car buyers said that Brexit has had an impact on their car buying behaviour

Just 23% of those buying on finance identify APR as an important consideration when choosing finance

£200 is the most popular monthly search price on Auto Trader

82% of car buyers purchasing on finance keep within their set budget