August 3, 2017

Mercedes-Benz C Class races off July’s forecourts

Digital
  • 2016 Mercedes-Benz C Class takes the top spot as the UK’s fastest selling used car in July
  • Diesels fail to make the national top 10 for the second time this year
  • Hatchbacks are regional champions
  • i-Control users enjoy 52% improvement on stock turn

 

3rd Aug 2017 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2016 Mercedes-Benz C Class (petrol manual) was the fastest selling used car in July, taking an average of just 17 days to turn. It’s only the second time since September 2016 that a premium brand has taken the national top spot.

The C Class was followed into second and third place by the 2015 Kia Sportage (petrol manual) and the 2014 Hyundai ix35 (petrol manual) taking a respective 19 days and 20 days to turn.

Petrol fuel types dominated July’s fastest selling national top ten leaving no room for diesels. The list featured nine petrol cars in total and one electric hybrid, the 2012 Lexus RX 450H (electric hybrid automatic), which was the fourth fastest selling car in July taking 20 days to leave the forecourt.

Across the UK it was the nippy hatchback that dominated, taking the top spot in 10 out of the 13 different regions/countries: East England (2016 Nissan Qashqai diesel); North East (2015 Ford Fiesta petrol); North West (2015 Renault Clio petrol); Northern Ireland (2016 Seat Ibiza petrol); Scotland (2016 Fiat 500 X diesel); South East (2016 Ford Focus petrol); South West (2015 Ford Fiesta petrol); Wales (2014 Fiat 500 petrol); West Midlands (2016 Fiat 500 X diesel); and Yorkshire (2015 Nissan Juke petrol).

Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 31 days to sell a car in July, compared to a market average of 65 – 52% faster than those that don’t use the data management tool.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “July’s results show that premium brands can be turned just as quickly using best practice techniques. This includes being more responsive to customer enquiries and of course creating trust through transparency, presenting clear images and videos that reflect the true condition of the car, as well as offering impartial reviews.

“We also know from our research that the most successful retailers are complementing their own expertise with data management tools. They’re using data to find the most desirable cars in their area and their using it to price according to the live retail market, offering greater price transparency and building more trust in the process.

 

The UK’s Top 10 Fastest Selling Cars in July:

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2016 Mercedes-Benz C Class Saloon Petrol Manual 17 98.49% £17,332
2 2015 Kia Sportage SUV Petrol Manual 19 97.49% £13,525
3 2014 Hyundai ix35 Estate Petrol Manual 20 99.61% £10,875
4 2012 Lexus RX 450h SUV Electric Hybrid Automatic 20 98.57% £21,576
5 2015 Volkswagen Polo Hatchback Petrol Automatic 21 100.35% £11,505
6 2014 Vauxhall Mokka Hatchback Petrol Automatic 22 99.47% £11,856
7 2015 Kia Rio Hatchback Petrol Manual 22 99.01% £7,953
8 2015 Nissan Qashqai Hatchback Petrol Automatic 22 99.59% £16,833
9 2012 Nissan Qashqai Hatchback Petrol Automatic 22 99.40% £10,603
10 2016 Ford B-Max MPV Petrol Automatic 22 96.98% £10,933

 

 

About i-Control:

i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 52%.

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

 

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://about-us.autotrader.co.uk

 

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

Email: andrew.nankervis@autotrader.co.uk

Tel: +44 203 747 7234