March 13, 2018
Wintry weather gives SUVs a popularity boost in February
- 2016 Ford Ka was on average the UK’s fastest selling used car in February
- Hatchbacks were the most desirable body type across the UK but SUVs received a wintery boost in popularity
- i-Control users enjoy 55% improvement on stock turn in February 2018
12th March 2018 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2016 Ford Ka (petrol manual) was on average the fastest selling used car in February, taking an average of just 17 days to leave forecourts.
Whilst a nippy hatchback may have topped the national top 10 list last month, as the UK shivered in wintery weather conditions, second, third and fourth place were taken by hardy SUVs. Both the 2015 Audi Q5 (diesel automatic) and the 2015 Vauxhall Antara (diesel manual) took an average of 19 days to sell in February, whilst the 2011 Audi Q5 (diesel manual) took a respectable 20.
Defying the trends in the new car market, February was another solid month for used diesels, making up seven of the national top 10. A diesel also took the top spot in three of the thirteen regions and countries tracked: North West (2016 Hyundai Tucson – diesel manual – 19 days), Wales (2017 Nissan Qashqai – diesel manual – 24 days) and Northern Ireland (2017 VW Golf – diesel manual – 37 days).
Hatchbacks were outnumbered nationally, but at a regional/country level, they were the clear winners, recording the fastest turn of sale in all but one region. In fact, so popular was the hatchback in the West Midlands, the South West, Yorkshire and Northern Ireland last month, no other body type made it onto their respective top 10s.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The year ahead holds some exciting opportunities for retailers, and finance will play an increasingly important role in driving growth, particularly within the used car market. As we can see from our data, the most popular second-hand cars are three to four years old. Because of finance, these younger, more desirable, but more expensive cars are becoming more accessible to consumers who increasingly view cost as a monthly payment, not as a total price. Making finance easier to understand, and easier to navigate, will really help retailers stand out in today’s competitive market.”
Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader’s data management solution, took an average of just 31 days to sell a car in February, compared to a market average of 69 – 55% faster than those that don’t use the data management tool.
Karolina continued: “It’s great to see such a low average turn of sale on a national level, but looking at a more granular level, we can see that some vehicles are taking over 40 or 50 days to sell. As every retailer knows, the longer a car sits on a forecourt the smaller the profit margin. Using data to complement your own expertise to identify and stock the most desirable cars in your area can make all the difference between 70 days and 20.”
The UK’s Top 10 Fastest Selling Used Cars in February 2018:
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2016 Ford Ka Hatchback Petrol Manual||17||99.03%||£6,755|
|2||2015 Audi Q5 SUV Diesel Automatic||19||98.22%||£24,056|
|3||2015 Vauxhall Antara SUV Diesel Manual||19||99.51%||£9,782|
|4||2011 Audi Q5 SUV Diesel Manual||20||100.15%||£14,008|
|5||2011 Peugeot 3008 Hatchback Diesel Automatic||21||97.90%||£5,466|
|6||2015 Renault Captur Hatchback Diesel Automatic||22||99.17%||£10,708|
|7||2015 Hyundai ix35 Estate Petrol Manual||22||99.57%||£11,371|
|8||2015 Volvo XC90 Estate Diesel Automatic||22||100.49%||£35,327|
|9||2015 Mazda CX-5 SUV Diesel Manual||23||98.73%||£14,964|
|10||2015 Ford Focus Hatchback Petrol Automatic||23||101.72%||£10,445|
i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 55%. Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit http://about-us.autotrader.co.uk
For all trade media enquiries, please contact:
Andrew Nankervis – Senior PR Manager, Auto Trader
Tel: +44 203 747 7234