The UK's largest digital automotive marketplace

We make life easier for buyers and sellers of new and used vehicles

Our strategy

Our strategy is to provide the UK and Ireland’s leading digital automotive marketplace and help improve the process of buying and selling vehicles for consumers, retailers and manufacturers alike. Critical to this are a smooth online experience for consumers and the provision of data driven intelligence for vehicle retailers.

Strategic goals:

  1. We will simplify our business and integrate our assets

  2. We will continuously improve and be brilliant at everything that is at our core

  3. We will build a digital culture that is values driven, customer focused and data oriented

Auto Trader's role in the car marketplace

The automotive marketplace is complex and often inefficient; Auto Trader’s aim is to make it simple and more efficient.