Making a difference

Our strategy is to lead the future of the digital automotive marketplace in the UK, we do this by building a digital culture that is values driven, customer-focused, data-orientated and focused on making the processes of both buying and selling new and used vehicles easier.

Our operating priorities support this strategy and are reviewed annually. People are the Group’s most valuable resource and the success of the Group is to the credit of all its employees. Last year we were focused on creating a simpler, leaner, and more data-oriented organisation. In order for us to truly become more data-orientated, we restructured our data and insight tribe so data specialists are now aligned to all areas of the business providing more specific data to each squad. To continue embedding this, next year’s operating priority will be to create and maintain consistently high-performing, data-oriented squads across the whole Auto Trader business.

Our culture is shaped by our values of determination, reliability, curiosity, inspiration and humility, these values often manifest themselves in our fast-paced and highly customer-orientated approach in our commitment to being an exciting, innovative and digital-led company.

Corporate social responsibility at Auto Trader is driven by our values and culture and is focused on making a difference to our employees, our community and our industry. This, along with our diversity and inclusion strategy, is embedded into how we operate on a daily basis. As an employer, it comprises of employee engagement, rewards and recognition schemes, people development, health and safety, the environmental impact, sustainability and energy efficient operations.

As a Company, we are keen to give back to our local communities in which we operate, as well as supporting charities and causes that are close to our employees’ hearts. We focus our community support in four areas: employee’s individual charitable fundraising efforts, promoting the two volunteering days that are available to all employees, Give as You Earn, which is one of our Incredible Benefits, and through the Auto Trader Community fund which supports grassroots projects in Greater Manchester.

We constantly look at ways we can make a positive contribution to our industry; whether that’s developing the next generation of talent, sharing best practice advice with our retailer customers through masterclasses and larger scale industry events, or helping the industry as a whole to operate in a more transparent and therefore trusted manner.