May 25, 2018
Diesel tops the list as the UK’s fastest selling used fuel type
- 2015 Mitsubishi Outlander diesel manual was on average the UK’s fastest selling used car in April – taking an average of 14 days to sell
- Diesels top the list as the UK’s most popular used fuel type
- i-Control users enjoy 58% improvement on stock turn in April 2018
25th May 2018 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that despite wider market challenges, diesel was the UK’s fastest selling used car fuel type in April. Of the 13 regions and countries tracked, seven featured a diesel as their respective fastest selling, with the 2015 Mitsubishi Outlander diesel manual topping the national top 10. It took an average of just 14 days to sell last month.
Diesel was the most desirable in the East Midlands (2017 Ford Kuga – diesel manual – 18 days), North East (2015 Nissan Qashqai – diesel manual – 24 days), Northern Ireland (2015 VW Golf – diesel manual – 31 days), Scotland (2016 Ford Kuga – diesel manual – 15 days), South of England (2015 BMW 3 Series – diesel automatic – 19 days), Wales (2015 Ford Kuga – diesel manual – 22 days), and the West Midlands (2016 Ford Kuga – diesel manual – 21 days).
As highlighted by the Auto Trader Retail Price Index, although new diesel registrations continue to fall, the average price of a used diesel vehicle on Auto Trader was £14,555 in April, a £102 month-on-month increase and a £939 jump on the £13,616 recorded in April 2017. On a like-for-like basis, this represents a 5% increase, and the fastest rate of growth since September 2014.
Diesel wasn’t the only winner in April. In terms of body type, hatchbacks were clearly the most desirable, topping the list of eight of the 13 regions and countries tracked: East England (2015 VW Polo – petrol manual – 21 days), London (2015 Nissan Qashqai – petrol manual – 16 days), North East (2015 Nissan Qashqai – diesel manual – 24 days), North West (2013 VW Polo – petrol manual – 20 days), Northern Ireland (2015 VW Golf – diesel manual – 31 days), South East (2015 Nissan Qashqai – petrol automatic – 19 days), South West (2013 Ford Fiesta – petrol manual – 23 days) and Yorkshire (2011 Ford Fiesta – petrol manual – 21 days).
Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader’s data management solution, took an average of just 27 days to sell a car in April, compared to a market average of 65 – 58% faster than those that don’t use the data management tool.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “It’s hugely reassuring to see that at a time when diesels are under growing pressure within the new car market, second hand diesels continue to show their resilience. And despite the negative headlines, diesels still offer excellent profit potential.
“Our research shows that the key to maximising profit and growth is the ability to turn stock quickly. On our marketplace the best performing retailers achieve this by applying best practice techniques, such as being more responsive to customer enquiries and of course creating trust through transparency, presenting clear images and videos that reflect the true condition of the car, as well as offering impartial reviews. These same retailers are also complementing their own expertise with data management tools. They’re using data to find the most desirable cars in their area and they’re using it to price according to the live retail market, offering greater price transparency and building more trust in the process.”
The UK’s Top 10 Fastest Selling Used Cars in April 2018:
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2015 Mitsubishi Outlander MPV Diesel Manual||14||97.24%||£14,923|
|2||2017 Nissan Micra Hatchback Petrol Automatic||15||98.40%||£9,379|
|3||2016 Skoda Superb Estate Diesel Manual||18||99.62%||£15,827|
|4||2015 Hyundai i30 Hatchback Petrol Manual||18||100.83%||£9,182|
|5||2012 Ford Focus Estate Petrol Manual||19||99.42%||£8,800|
|6||2017 Kia Sportage SUV Petrol Automatic||20||99.70%||£23,172|
|7||2015 Nissan X-Trail SUV Diesel Automatic||21||100.35%||£16,378|
|8||2015 Volvo XC60 SUV Diesel Manual||21||99.69%||£17,580|
|9||2016 Vauxhall Mokka Hatchback Petrol Automatic||21||97.70%||£12,125|
|10||2015 Kia Sorento SUV Diesel Automatic||21||99.30%||£22,316|
i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 58%.
Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit https://about-us.autotrader.co.uk
For all trade media enquiries, please contact:
Andrew Nankervis – Senior PR Manager, Auto Trader
Tel: +44 203 747 7234